We define and implement the digital marketing strategy for your company.

Our objectives are:

• Help to increase traffic and conversions for your website
• Maximize your return on investment on campaigns.
• Transforming information into knowledge gained to improve your business.

Search engine optimization is a set of techniques and strategies used for a particular web occupy the top positions in Google and other search engines for a particular search.

Our SEO services consists of optimizing your website to improve your organic search engine rankings and get increase the number of visits to your website.

• Study of keywords that have more traffic in your sector and your level of competence.
• On-page SEO: Internal optimizing your website to make it compatible with SEO guidelines set by search engines.
• Link Building: obtaining links to enhance its relevance and positioning. Establishing organic links to Blogs, Social Networks and websites related to your market.
• Monitoring reports: reports give the evolution of the positioning of your website and traffic reports, conversions and other activity on your site.

Ads Search Engine Marketing (SEM), called Adwords appear in the search engine when a query (sponsored links); you pay for each visit that generated the advertiser’s website.

Our SEM strategies allow advertising on Google instantly generate immediate traffic to your website.

Our goal as the campaign progresses will reduce cost per click and increase the conversion of ads in order to improve the performance of your budget.

• Study and choice of keywords.
• Campaign design: structure, writing ad text, landing page selection, campaign segmentation …
• Adjust pay per click, budget and setting up conversion tracking.
• Management and maintenance of campaigns.
• Reports tracking results (dashboard).

We designed the plan of online communication by selecting the most suitable media for your digital strategy. Always looking for the best actions in digital media to capture their target audience.

• Campaigns e-mail marketing: e-mailings advertising, newsletter, prospecting and recruiting DB users (permission marketing).
• Display campaigns (banners, videos, etc) on websites and / or related Blogs to your target audience.
  Advertising campaigns on social networks.
• Advice for obtaining agreements with strategic partners on the Internet

Plan the social media strategy, we developed content and monitor our brand reputation in different social networks.

• Creation and maintenance of various social networking sites: Facebook, Twitter profiles, YouTube channels and Flickr galleries / Instagram / ​​Pinterest.
• Community Managing: exploration, creation, distribution and content moderation on social networks.
• Development of actions with strategic PR bloggers. 
• Online Reputation Management: tracking social media conversations, crisis management

We collect and analyze what happens on your website, and transform this information into improvements for your business.

Through this analysis we can determine:

• Profitability and efficiency of your website to sell.
• How many users want to buy / register and fail.
• What products and / or services are more successful among its clients. 
• What kind of actions are doing on your website.

Note: AdWords and Analytics accounts or other tools needed to manage the online marketing always belong to the client. Ilíberis Consulting will access only accounts for configuration and management of campaigns.